Programs and Activities
The Coalition works to help consumers, elected representatives, government officials and the media make the connection between farm water and our food supply.
Public Outreach
The California Farm Water Coalition actively engages with the public and media on farm water issues. Engagement takes numerous forms and occurs at many levels.
CFWC continuously works to develop new materials and publications highlighting issues, events and accomplishments concerning irrigated agriculture. Learn more about the Coalition’s public outreach efforts below.
Publications & Multimedia Outreach
Social Media
Farm Tours
Direct Outreach
MOSAC
Cultivate California
Publications & Multimedia Outreach
The Coalition produces timely videos, fact sheets, infographs and other multimedia material to engage the public on social and other digital medias. The Coalition also maintains a web site that provides members and the public alike with timely information on water issues and background material on agricultural water use. The Coalition uses a variety of multimedia approaches aimed at teaching children of various ages about the industry.
The Coalition has produced a variety of publications and multimedia tools to educate and inform the public about California agricultural water issues.
These materials help reinforce the Coalition’s message of agriculture’s economic vitality, environmental sensibility and its contributions to the quality of life in California.
View a selection of these materials below.
Social Media
Social Media provides opportunities to engage with consumers about the water needed for California’s farm products and to educate the public about this important topic.
View some of the latest Coalition social media content below.
Farm Tours
Farm tours help the public to connect with the farmers that produce food and fiber first hand.
The Coalition works with influencers and bloggers to connect the public with the farms and farmers producing local, affordable, and healthy California food products, while educating and engaging them about the water needed to sustain California agriculture.
Direct Outreach
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MOSAC
The Coalition is sponsoring long-term water-related exhibits at the Museum of Science and Curiosity in Sacramento.
The Museum of Science and Curiosity includes 25,000 square feet of exhibits, including three directly addressing the relationships between California-grown food and the water needed to produce it.
Learn more about MOSAC here.
Cultivate California
Working with partners from across the state, the Coalition is administering the Cultivate California program. A direct-to-consumer media program, the Cultivate California program is designed to educate the public about the role that farms, ranches, and agricultural businesses, all of whom are rely on farm water, play in their everyday lives.
Learn more about Cultivate California here.
Publications and Multimedia Outreach Examples
Social Media
The Coalition maintains both Consumer and Industry social media outreach channels.
Check out some of the Coalition’s latest social posts and be sure to follow and share!
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Food Grows Where Water Flows
Presented by the California Farm Water Coalition.
Established in 2019, the Tule Basin Land & Water Conservation Trust was created by local landowners, farmers, and conservationists dedicated to sustainable land and water management. The Trust collaborates with irrigation districts, groundwater agencies, and wildlife organizations to support local groundwater sustainability. #CAWater![]()
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Learn more about the Tule Basin Land & Water Conservation Trust here: www.facebook.com/TuleTrust
Meet Bill Diedrich, the Past President of the CFWC Board of Directors! 🌱 Bill started with a degree in Crop Science from Cal Poly, SLO, and turned a passion for plant protection into a thriving pesticide application business. After 36 successful years, he sold it to Helena Chemical Company and continued farming, a venture that began in 1989. Now, Bill's two sons manage the farm, and he cherishes time with his wife Karen, their 3 boys, and 11 amazing grandchildren. Whether flying, fishing, cycling, or engaging in water supply activities, life is full of adventure and family for Bill! 🚜✈️👨👩👧👦 ![]()
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#cfwc #californiaagriculture #inseason #cawater #farming #foodgrowswherewaterflows #whatsfordinner #eatcalifornia #CaliforniaFarmsAndRanches
California’s water experts are preparing now for a changing future. Experts in water agencies across the state are working to get government approval to build the systems needed to face climate change. Specific projects like building Sites Reservoir and raising the height of Sisk Dam, paired with systemic groundwater recharge and science-based diversion strategies will help sustain California and the nation for decades to come.![]()
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#CFWC #CaliforniaAgriculture #InSeason #CAwater #Farming #foodgrowswherewaterflows #whatsfordinner #eatcalifornia #californiafarmsandranches
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California Farm Water Coalition
Food Grows Where Water Flows
The Westlands Water District in Fresno County finalized the first phase of a new groundwater storage system, the Pasajero Project aiming to replenish groundwater basins in the nation’s largest irrigation district at 614,000 acres. #CAWater ![]()
Learn more here: ow.ly/Qrnt50T8W9h
The Water Blueprint for the San Joaquin Valley and the Southern California Water Coalition have submitted a letter to Governor Gavin Newsom and Interior Secretary Deb Haaland, urging the suspension of the Fall X2 component of the Summer Fall Habitat Action for 2024. Scientific findings reveal that this action has failed to benefit the delta smelt, its intended target, and is causing significant water supply reductions that impact our agricultural industry, rural communities, and Southern California residents. ![]()
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Learn more here: ow.ly/SoBZ50T8VXG ![]()
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💧 Key Facts: ![]()
- Water Loss: An estimated 300,000 to 400,000 acre-feet of water could be lost in the next two months, water that could otherwise support our farms, communities, and wildlife refuges. ![]()
- Economic Impact: In 2023, this action cost the state 734,000 acre-feet of water, valued at $557 million. ![]()
- Scientific Evidence: Over the last decade, data shows this measure is not achieving its intended environmental benefits. #cawater
Water coalitions push to suspend regulation that will cost 400,000 acre-feet of water
ow.ly
Two water coalitions are urging Gov. Gavin Newsom and the federal government to stop reducing water supplies this year.
According to a study titled The Magnitude of California's Water Challenges, the state's annual water supply losses over the next few decades are expected to be caused by:![]()
- reducing groundwater overdraft by 2-3 million acre-feet (MAF)![]()
- reducing water from the Colorado River by 0.5-0.8 MAF ![]()
- increasing required environmental flows by 1-2 MAF![]()
- and the effects of climate change by 1-3 MAF. ![]()
With a total amount of losses equaling 4.6 to 9 MAF annually.![]()
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#cfwc #californiaagriculture #inseason #cawater #farming #foodgrowswherewaterflows #whatsfordinner #eatcalifornia #CaliforniaFarmsAndRanches
