Programs and Activities
The Coalition works to help consumers, elected representatives, government officials and the media make the connection between farm water and our food supply.
Public Outreach
The California Farm Water Coalition actively engages with the public and media on farm water issues. Engagement takes numerous forms and occurs at many levels.
CFWC continuously works to develop new materials and publications highlighting issues, events and accomplishments concerning irrigated agriculture. Learn more about the Coalition’s public outreach efforts below.
Publications & Multimedia Outreach
Social Media
Farm Tours
Direct Outreach
MOSAC
Cultivate California
Publications & Multimedia Outreach
The Coalition produces timely videos, fact sheets, infographs and other multimedia material to engage the public on social and other digital medias. The Coalition also maintains a web site that provides members and the public alike with timely information on water issues and background material on agricultural water use. The Coalition uses a variety of multimedia approaches aimed at teaching children of various ages about the industry.
The Coalition has produced a variety of publications and multimedia tools to educate and inform the public about California agricultural water issues.
These materials help reinforce the Coalition’s message of agriculture’s economic vitality, environmental sensibility and its contributions to the quality of life in California.
View a selection of these materials below.
Social Media
Social Media provides opportunities to engage with consumers about the water needed for California’s farm products and to educate the public about this important topic.
View some of the latest Coalition social media content below.
Farm Tours
Farm tours help the public to connect with the farmers that produce food and fiber first hand.
The Coalition works with influencers and bloggers to connect the public with the farms and farmers producing local, affordable, and healthy California food products, while educating and engaging them about the water needed to sustain California agriculture.
Direct Outreach
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MOSAC
The Coalition is sponsoring long-term water-related exhibits at the Museum of Science and Curiosity in Sacramento.
The Museum of Science and Curiosity includes 25,000 square feet of exhibits, including three directly addressing the relationships between California-grown food and the water needed to produce it.
Learn more about MOSAC here.
Cultivate California
Working with partners from across the state, the Coalition is administering the Cultivate California program. A direct-to-consumer media program, the Cultivate California program is designed to educate the public about the role that farms, ranches, and agricultural businesses, all of whom are rely on farm water, play in their everyday lives.
Learn more about Cultivate California here.
Publications and Multimedia Outreach Examples
Social Media
The Coalition maintains both Consumer and Industry social media outreach channels.
Check out some of the Coalition’s latest social posts and be sure to follow and share!
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Food Grows Where Water Flows
Presented by the California Farm Water Coalition.
As California celebrates 10 years of the Sustainable Groundwater Management Act (SGMA), it reflects on the strides made toward achieving groundwater sustainability. While much progress has been made in balancing overdrafted aquifers, challenges remain. As we adapt to climate extremes, groundwater recharge and demand management will be key to ensuring long-term water security for agriculture. Farmers, water officials, and communities must continue to work together to navigate the evolving landscape. #cawater #SGMA #groundwater ![]()
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Read more here: www.agalert.com/california-ag-news/archives/november-27-2024/california-reflects-on-sgma-10-years...
🍂🦃 This Thanksgiving, let’s give thanks to California’s farmers and farmworkers who help fill our tables! Did you know California produces over 80% of the nation’s sweet potatoes, 80% of its almonds, and is the #1 turkey-producing state in the West? Let’s show our gratitude for the hardworking hands behind the harvest! 🙌💛![]()
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#CFWC #CaliforniaAgriculture #InSeason #CAwater #Farming #foodgrowswherewaterflows #whatsfordinner #eatcalifornia #californiafarmsandranches
🌟 Giving Tuesday is December 3, 2024! 🌟![]()
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Support the California Farm Water Coalition efforts to inspire the next generation through agricultural education. For 15 years, we’ve partnered with the SMUD Museum of Science and Curiosity to create hands-on exhibits that connect farm water to the food on your plate.![]()
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Your gift helps us educate students, families, and visitors about California agriculture's water efficiency. Let’s keep the story of California agriculture alive and thriving!![]()
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🎯 Every dollar counts—donate today to make a lasting impact!![]()
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🔗 Learn more and give here: ow.ly/5oNC50Uc4lB
17,585
California Farm Water Coalition
Food Grows Where Water Flows
Despite recent storms, the State Water Board has renewed emergency drought rules restricting water resources to Californians. 💧 This decision underscores the importance of adopting rational, responsive water regulations that reflect real-world conditions in the state. The rules, rooted in a three year old drought proclamation, and spurred on by petitions in May of 2023 by special interest groups, makes few accommodations to account for the significant precipitation in the Scott and Shasta watersheds in the 2023 water year. 🌾 #cawater![]()
Learn more here:
As storms soak California, water board looks to renew emergency drought rules
www.agri-pulse.com
California’s extreme drought ended two years ago but far Northern California remains in the grip of Gov. Gavin Newsom’s emergency drought declaration.
The U.S. Bureau of Reclamation has unveiled five potential paths for future Colorado River management, addressing critical drought and state disputes. With tensions between Upper and Lower Basin states and the inclusion of tribal water rights for the first time, this marks a pivotal moment for the river's future. Negotiations continue as experts meet in December to chart the course beyond 2026. 🌊 #cawater![]()
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Learn more here:
‘Clear as mud’: Feds offer vague window into Colorado River talks
www.reviewjournal.com
The Colorado River’s post-2026 negotiations are stalling under the Biden-Harris administration’s Bureau of Reclamation. Here’s what to expect as Trump takes office.
🌟 Giving Tuesday is December 3, 2024! 🌟![]()
![]()
Support the California Farm Water Coalition efforts to inspire the next generation through agricultural education. For 15 years, we’ve partnered with the SMUD Museum of Science and Curiosity to create hands-on exhibits that connect farm water to the food on your plate.![]()
![]()
Your gift helps us educate students, families, and visitors about California agriculture's water efficiency. Let’s keep the story of California agriculture alive and thriving!![]()
![]()
🎯 Every dollar counts—donate today to make a lasting impact!![]()
![]()
🔗 Learn more and give here: ow.ly/5oNC50Uc4lB
farmwater.org
Thank you to our partners and sponsors for the Museum of Science and Curiosity farm water exhibits! $ 25,000 and above CoBank Farm Credit Alliance $ 10,000 and above Stone Land Company $ 5,000 and abo...
